Search Engine Optimization (SEO), digital marketing, analytics news & opinions by Andrew Rulnick

Google SEO Panda 4.0
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Panda 4.0 and SEO

Are you ready for this? Panda 4.0 released as announced by @mattcutts on May 20th 2014. “Google is rolling out our Panda 4.0 update starting today.” — Matt Cutts (@mattcutts) May 20, 2014 What does this mean for the world of SEO?  Well does Matt

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WordPress VS HTML5

You can always go good old fashion HTML5/CSS.  Time to design is usually a lot lower.  You can typically have a new marketing campaign with a closed loop attribution model within two or three days.  You can also get excellent enterprise analytics on behaviors and

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build natural backlinks
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What is SEO in 2017? Get Free SEO Tips and Advice!

This article was originally written by me in 2014. I’m in the process of updating to meet the current standards and best practices in 2017. In short, I believe many of the best practices remain the same, with the addition of compute, web service resource

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In SEO, contextual relevance and synonyms are like having Clouds buster sword from Advent Children - they all combine into one.
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Google Understands Synonyms & Relevance

I ran into this today and so I thought I would take a moment to add it to my tips.  This is a really important one to remember when you’re writing throughout 2014.  You don’t have to have an exact match between the keyword in

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Wh
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Building Backlinks in 2014

First off, I feel its incredibly important to dispel many of the myths circulating the internet and industry about backlinks.  You absolutely do not, under any circumstance, need a high volume of backlinks in order to get your website ranked on the first page of

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SEO Title and Description Meta Tags
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10 TIPS FOR SEO IN 2014 #10 – Titles & Description Meta Tags

Meta tags are often thought to be a thing of the past.  Not so much really, title and description meta tags are probably more important than ever before!  Clickthrough rate (CTR) is important for increasing your organic position as it’s an indication of relevance and

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DESIGNA marketing news is free

DESIGNA was founded by Andrew Rulnick in 2013. Since starting our business we have documented some of our most important Search Engine Optimization (SEO) finding and shared them with the general public. Our aim is to take all the mystery out of SEO and make it easy enough that your mother could do it! DESIGNA provides world-class marketing & SEO management services for businesses in virtually every industry.

We have conducted extensive research and collected data for some of the following types of businesses: professional services such as lawyers or law offices, legal services, professional cleaners, realtors or real estate brokerages, accountants or CPA, home improvement companies, technology consulting, and consumer packaged goods ranging from nutrition supplements to virtually every product sold online or on store shelves. Our SEO strategies and SEO tips range from intermediate skill level, up to advanced best practices. DESIGNA provides ongoing one on one support, consultation and training to small businesses and Fortune 500’s, we work on behalf of hundreds of marketing agencies and with dozens of leading channel partners to fulfill their SEO needs. Many of our findings are documented here for your reading pleasure.

the author Andrew Rulnick

Andrew Rulnick

Andrew Rulnick

"I'm Andrew Rulnick, the Founder of DESIGNA. I worked four years for Go Daddy then two and a half years at TeleTech contracted to do work on behalf of Google! I've consulted other companies like ReachLocal, Gannett and have over ten years of SEO/SEM, AdWords, and Analytics management experience. My education and experiences are in business, marketing, and management. I thought to public deserved a better source for SEO news and information so I decided to create DESIGNA to help dispel myths in SEO and digital marketing. DESIGNA is a publication geared towards solving all your SEO/SEM, analytics and design service challenges by providing insight from over ten years of research, analysis and publishing my personal observations. My primary occupation is as Director of Technology Marketing Products for other companies. I write and publish original work or editorials personally, I'm very responsive and passionate about SEO and digital technologies to help shape advertising strategies, consumer brand engagement. I'm a big believer in developing marketing products to help shape the customers' journey with businesses. You're welcome to write to me with questions or to inquire about my experiences. Many of my peers and colleagues recognize me as an expert in SEO, SEM, digital product/project management, and Analytics! I absolutely love working with all of Google's products! It's honestly been a pleasure watching the industry grow and evolve as it has over the last decade."