Search Engine Optimization (SEO), digital marketing, analytics news & opinions by Andrew Rulnick

Pro Tips

Marketing Automation in 2019 (Updated)

Hello world! I’ve been dormant for nearly three years. I’ll be honest, I got tired of being in the public light. There are a lot more of you than there are of me. Even at our peak I still kept to a small team of

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PageSpeed Insights Analysis and Test Results
Pro Tips

PageSpeed Matters

Welcome to my next entry on the basics of SEO. These are the industry inside tips and tricks that will take your organic rank to the next level! Follow my blog and get the basics, which in my opinion are the most important factors when

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Don't clone your content
Pro Tips

Avoid Duplicate Content

This week, in part two of ten in my lessons on the basics of SEO, we’re going to review the problems of repetitive or duplicate content and ways to avoid this problem. Let’s face it, it’s never easy to come up with new ideas! If you

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Avoid optimizing content too much
Pro Tips

Preservation and Over-Optimization

Welcome to part one of ten in my new series on the basics of SEO! I have consulted literally thousands of companies on how to optimize their content better for better rank on popular search engines such as Google, Microsoft’s bing and Yahoo! I worked

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Floral Shop Marketing
Pro Tips

Why Google Matters For Business

Google was built with everyone in mind, I mean think about it.  Doesn’t practically every person you know search with Google?  At some point, even if they don’t start there they will eventually “Google it”.  Therefore, wouldn’t a business need to be there and know how others

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attribution and lead scoring
Pro Tips

Attribution Modeling and Lead Scoring Analysis

Attribution analysis is labeling everything in a “closed loop” to ensure we’re getting completely accurate report on every engagement, from stimulus to assist through intermediate clicks and last click; the entire journey each conversion takes from the beginning of engagement to the last click just

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DESIGNA marketing news is free

DESIGNA was founded by Andrew Rulnick in 2013. Since starting our business we have documented some of our most important Search Engine Optimization (SEO) finding and shared them with the general public. Our aim is to take all the mystery out of SEO and make it easy enough that your mother could do it! DESIGNA provides world-class marketing & SEO management services for businesses in virtually every industry.

We have conducted extensive research and collected data for some of the following types of businesses: professional services such as lawyers or law offices, legal services, professional cleaners, realtors or real estate brokerages, accountants or CPA, home improvement companies, technology consulting, and consumer packaged goods ranging from nutrition supplements to virtually every product sold online or on store shelves. Our SEO strategies and SEO tips range from intermediate skill level, up to advanced best practices. DESIGNA provides ongoing one on one support, consultation and training to small businesses and Fortune 500’s, we work on behalf of hundreds of marketing agencies and with dozens of leading channel partners to fulfill their SEO needs. Many of our findings are documented here for your reading pleasure.

the author Andrew Rulnick

Andrew Rulnick

Andrew Rulnick

"I'm Andrew Rulnick, the Founder of DESIGNA. I worked four years for Go Daddy then two and a half years at TeleTech contracted to do work on behalf of Google! I've consulted other companies like ReachLocal, Gannett and have over ten years of SEO/SEM, AdWords, and Analytics management experience. My education and experiences are in business, marketing, and management. I thought to public deserved a better source for SEO news and information so I decided to create DESIGNA to help dispel myths in SEO and digital marketing. DESIGNA is a publication geared towards solving all your SEO/SEM, analytics and design service challenges by providing insight from over ten years of research, analysis and publishing my personal observations. My primary occupation is as Director of Technology Marketing Products for other companies. I write and publish original work or editorials personally, I'm very responsive and passionate about SEO and digital technologies to help shape advertising strategies, consumer brand engagement. I'm a big believer in developing marketing products to help shape the customers' journey with businesses. You're welcome to write to me with questions or to inquire about my experiences. Many of my peers and colleagues recognize me as an expert in SEO, SEM, digital product/project management, and Analytics! I absolutely love working with all of Google's products! It's honestly been a pleasure watching the industry grow and evolve as it has over the last decade."