Andrew Rulnick

Andrew Rulnick

"I'm Andrew Rulnick, the Founder and CEO of DESIGNA. I worked four years for Go Daddy then two and a half years at TeleTech for Google! I've consulted for other companies like Reach Local, Gannett and have over ten years of SEO/SEM, AdWords, and Analytics experience. My education and experiences are in business, marketing, and management so I decided to create DESIGNA. A company geared towards solving all your SEO / SEM, analytics and design service challenges. We deal in the management of all the services and products needed to produce a successful marketing campaign(s) that consistently produces top dollar returns on ad spend. Nobody does it better than DESIGNA, many have tried only to realize they aren't prepared to service the middle market, your growing business! You want to expand with highly effective, targeted digital advertising or search engine and optimization? You've come to the right place! We're the best at advertising your business to make it grow, in the world. We've been a Google Partner since 2013. You can't beat you prices, products, or service, period!I work on all of our customers projects personally, I'm very responsive and you're welcome to call me with questions or to enquire about our services. Many of my peers and colleagues recognize me as an expert in SEO and Analytics, I just love working with Google products! It's honestly been a pleasure watching the industry grow and evolve as it has over the last decade. Find me on Google+ or follow me on twitter. Hope to hear from you soon!"

10 Tips for SEO in 2014 #3 – Engage With Followers

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Social media on Twitter, facebook and Google+ isn’t just about building following, it’s about meaningful conversations!  Yes following is important, but if you’re not connecting one to one and still trying to connect one to many then you’re doing it wrong in my opinion.  Thank people for following you whenever possible, let them know you appreciate it and engage with fans of your work.  You would be surprised how a little of this goes a long way.  I try to always reply to posts or comments within 24 to 48 hours.  Sometimes a couple may fall through the crack but it’s not the end of the world.  Leave more meaningful comments on other blogs, posts and reply to other comment threads.  They don’t always even have to relate to your industry, remember Go Daddy built a massive customer base focusing on fans of NASCAR.  You don’t always have to try to shove your brand into relevant conversation, try to be social.  People are using social media to connect with friends or family and for entertainment!  I try to follow a ten to one rule when using social media, for every 10 posts one of those will be about our DESIGNA or our services.

Your engagement and relevant contribution may have an impact on your ranking.  We know that when a person follows you on Google+ it does affect their personalized search results and as long as you’re using authorship profiles, you’re more likely to have your content, blog posts or social comments display to people who choose to follow you or your business online.  It’s thought that social media engagement is a new method that the Google PageRank has changed  to adapt to a more modern method of identifying authoritative content on the web.

In summary, we are 100% that your Google+ following does impact personalized search.  The only way to build a following is to engage and contribute or share meaningful content.  This should factor in somewhere to the PageRank algorithm so it’s important to get up to speed with the “best practices” in social media, fast!

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