Andrew Rulnick

Andrew Rulnick

"I'm Andrew Rulnick, the Founder and CEO of DESIGNA. I worked four years for Go Daddy then two and a half years at TeleTech for Google! I've consulted for other companies like Reach Local, Gannett and have over ten years of SEO/SEM, AdWords, and Analytics experience. My education and experiences are in business, marketing, and management so I decided to create DESIGNA. A company geared towards solving all your SEO / SEM, analytics and design service challenges. We deal in the management of all the services and products needed to produce a successful marketing campaign(s) that consistently produces top dollar returns on ad spend. Nobody does it better than DESIGNA, many have tried only to realize they aren't prepared to service the middle market, your growing business! You want to expand with highly effective, targeted digital advertising or search engine and optimization? You've come to the right place! We're the best at advertising your business to make it grow, in the world. We've been a Google Partner since 2013. You can't beat you prices, products, or service, period!I work on all of our customers projects personally, I'm very responsive and you're welcome to call me with questions or to enquire about our services. Many of my peers and colleagues recognize me as an expert in SEO and Analytics, I just love working with Google products! It's honestly been a pleasure watching the industry grow and evolve as it has over the last decade. Find me on Google+ or follow me on twitter. Hope to hear from you soon!"

Meet Your Google Partners Community Ambassadors!

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The Google Partners Community is a place for current and aspiring Google Partners to go and discuss search engine marketing (SEM), AdWords (also known as PPC) with one-another.  On December 17th, I was flown out to San Francisco, courtesy of Google, to present as one of the five new Google Partners Community Ambassadors.

The Ambassador program is a new initiative from the Google Partners Community team to encourage engagement and to bring unique expertise to the community.  Ambassadors help agencies continue learning, we host educational hangouts and conversations about a variety of Google AdWords topics.  Basically, the Google Partners Community is a great place to exchange ideas behind best practices, to share thoughts or opinions on the various AdWords account management techniques.   For example, we discuss how to increase Quality Scores, clickthrough rates (CTR) and conversion rates to reduce the cost per acquisition (CPA) for our customers.  The Google Partner Community is not only a place to discuss strategies though, but also a place to get useful information on how to mold your agency into the best Google Partner that you can be!

As a Google Partner Community Ambassador, I have the opportunity to share my thoughts on ways to optimize Google AdWords campaigns and how to get the most out of a clients advertising budget.  In 2014 I’ll be making a concerted effort to host a hangout on air every three to four weeks in order to help others learn more about Google Analytics, YouTube TrueView, Campaign Optimize and increasing AdWords Quality Scores.

Google’s very own Jennifer Qiao is even providing us with our own “hangouts in a box” kit which includes a video camera, microphone and lighting to help us provide a better quality production when we host  an educational hangout for agencies and Google Partners.  Everyone at DESIGNA is grateful for the opportunity to be part of the incredibly special Google Partners Community and I’m especially appreciative of the tools, resources and recognition that Google has given me personally.  I feel like it’s an incredible way to give back and I really believe that good great things come to those who give selflessly.

Visiting Google is definitely one off my bucket list, I even was able to demo Google Glass which is more exciting than I even imagined it would be!  I was provided the opportunity to share my thoughts and ideas on YouTube TrueView advertising in front of a nation-wide agency audience.  After our live broadcast we were able to sit down to brainstorm about how we could shape and influence the future of the Google AdWords Partner Community and Ambassador Program!

I’m excited about what the future holds, Googler Jenn Qiao eluded that there are bound to be more exciting announcements in the new year with the Partners Community and the Google Partners Ambassadors.  I’ll do my best to keep everyone updated!

Here’s a video introducing the Google Partner Community Ambassadors from my trip to Google on the 17th:

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