I ran into this today and so I thought I would take a moment to add it to my tips. This is a really important one to remember when you’re writing throughout 2014. You don’t have to have an exact match between the keyword in your articles and they keyword you’re trying to rank on Google for. Why? Because Google understands synonyms and can easily identify when there’s contextual relevance between the synonym and the category applied to your blog posts.
For example, let’s say I want to rank high on search engines for the keyword “search engine optimization (SEO)” or other closely related phrases. Your article doesn’t have to include that exact keyword in the title or body of page copy, the article could be about “tips for ranking on Google”. As long as I properly categorize my post in WordPress, write a description in that category and have proper contextual relevance and/or synonymous keywords then I’m going add to my overall authority and rank on the keyword(s) I really want to rank for. It’s that simple!
Now the key here, from my experience, is that you have to be using a limited number of categories per post (I usually try to stay as close to two or three as possible) and that you have to put descriptions on the post categories. Now you’ve helped map the contextual relevance one degree further for Google to better understand the relationship between your article and the keyword(s) you want to rank for. I can’t guarantee this will help you make it to the first page but I’ve had a lot of success using this methodology! Another important step is to double check your WordPress settings and make sure categories appear beside your article and that when they are clicked they go to a dedicated page that has the description at the top. It should be visible, some themes like to remove this description, which is you ask me is a very big mistake! You want Google to crawl these categories to ensure that it is being fed the appropriate information, that “hey this article is about this, but it related to that bigger body of work organized under this category page”. So again, it’s very important you’re properly categorizing your posts, that your categories have descriptions and that they are visible on the category pages which you click into them on your WordPress blog.
Including keywords in articles is a tough habit to break, really it is and it isn’t to say that there’s not more then one way to skin a cat, there certainly is! It’s just what works for me and I’m ranking for some of the most competitive keywords in my industry. So ten years experience and a new blog that’s less then a year old; I must be doing something right. Right? So write about butter cream, categorize it under cake baking tips and go crazy!
Remember, the less you’re trying to force your content to be written for keywords (and instead, written for people, like it should be) the more likely your are to actually enjoy writing and not have to force square pegs into round holes. Guess what? Your readers will enjoy your blog more too!