If you’re not creating sitemap and submitting using Google Webmaster Tools, good luck! This is a simple way to ensure that your most important pages have a better chance of ranking on Google and counting toward your overall authorship ranking. See more on authorship profiles in tip #4.
There’s a lot of really easy ways to build and optimize your sitemap, my favorite way is to use WordPress and the Yoast SEO plugin. It automatically builds an effective, well structured sitemap and includes images which I believe it a best practice. You can build a sitemap manually but it’s a very time consuming process. Many site building and content management tools such as WordPress have easy to use plugins. After you optimize your sitemap you need to login to your Google Webmaster Tools and submit it for index. It generally takes 24 to 48 before you can get a good indication on how content is going to influence your rank and if you’re going to make it to the first page of Google or not.