Building natural backlinks is important because it’s what causes PageRank to flow freely from one page to the next. It’s important that Google+, Facebook, twitter and Linkedin backlink to your company’s website. All roads should lead back to your business, try to make it personal. Balance personal profile images with strong branding in the background. Do not let your branding replace your personal profile pictures, they should still be present and branding is secondary in the background. Don’t stuff links all over the web trying to pass PageRank and “link juice”. This is a poor SEO tactic and frankly I find it to not only be a ludicrous gimmick but a complete insult to what search engine optimization (SEO) is really about. I consider link builders to fall within “blackhat SEO” territory. Avoid people boasting massive link building strategies like the plague. This isn’t how you should be increasing your position on the search engine results for popular keywords and phrases. Trust me, I do not go on massive link building escapades and I rank higher on search engines and make it to the first page of Google search results plenty. It is not, I repeat, not about building massive quantities of links from other websites. You need to be focused on your standard set of links from other website properties you manage, such as social media and standard directory websites like Yelp, but under no circumstance should you go out and buy our create tons of unnatural links. Guess what’s going to happen? Your position in the search rank will sink faster than lead in water. Seriously, I don’t know how else to say it more clearly, stop buying links and don’t try to force links out into the web. It’s just a terrible idea altogether!
So now you may ask, how does one go about building natural backlinks? Well I’ll let you in on a big secret. Create original, one of a kind content and you’r going to be amazed at how many people link to your pages and leave comments on articles your write if they are even remotely decent! No seriously, if your content is truly one of a kind and not something copied/pasted from another website, all sorts of people are going to link to your blog and website and your position on search engines is going to change quickly. Sometimes within as little as 48 hours (the standard time delay of Google Webmaster Tools reports). It’s amazing! Don’t believe me? I’ll prove it by screen sharing my position changing over night, straight out of Google Webmaster Tools.
In summary, create better content or hire me and our staff to create great content for your company. It’s not that search engine optimization (SEO) is incredibly difficult, it can just incredibly time-consuming. I think it’s something you really need a strong passion for, otherwise you’re just going to get frustrated and give up before making real progress. If you’re consistent, updating regularly and building natural links by creating compelling content and publishing through social media marketing channels then you will get all the backlinks you need in order to rank on the first page of Google, I promise!