Search Engine Optimization (SEO)

#1 in SEO Services Schedule a free consultation START NOW Search engine optimization (SEO) used to be a mystery. At DESIGNA we work tirelessly to take the mystery out of SEO. We monitor campaigns, and performance of organic content, and the behavior of your website’s visitors. We deliver the world’s leading technologies that impact organic […]

PageSpeed Matters

PageSpeed Insights Analysis and Test Results

Welcome to my next entry on the basics of SEO. These are the industry inside tips and tricks that will take your organic rank to the next level! Follow my blog and get the basics, which in my opinion are the most important factors when working to improve your position in the search engine results […]

Avoid Duplicate Content

Don't clone your content

This week, in part two of ten in my lessons on the basics of SEO, we’re going to review the problems of repetitive or duplicate content and ways to avoid this problem. Let’s face it, it’s never easy to come up with new ideas! If you find yourself grasping at straws it’s really easy to accidentally […]

Panda 4.0 and SEO

Google SEO Panda 4.0

Are you ready for this? Panda 4.0 released as announced by @mattcutts on May 20th 2014. “Google is rolling out our Panda 4.0 update starting today.” — Matt Cutts (@mattcutts) May 20, 2014 What does this mean for the world of SEO?  Well does Matt Cutts gives us a good hint a few days before […]

What is SEO in 2017? Get Free SEO Tips and Advice!

build natural backlinks

This article was originally written by me in 2014. I’m in the process of updating to meet the current standards and best practices in 2017. In short, I believe many of the best practices remain the same, with the addition of compute, web service resource utilization, and as always good content to draw your audiences, […]

10 TIPS FOR SEO IN 2014 #10 – Titles & Description Meta Tags

SEO Title and Description Meta Tags

Meta tags are often thought to be a thing of the past.  Not so much really, title and description meta tags are probably more important than ever before!  Clickthrough rate (CTR) is important for increasing your organic position as it’s an indication of relevance and quality (just like AdWords CTR will influence your Quality Score). […]

10 TIPS FOR SEO IN 2014 #9 – Learn About Building Natural Backlinks

build natural backlinks

Building natural backlinks is important because it’s what causes PageRank to flow freely from one page to the next.  It’s important that Google+, Facebook, twitter and Linkedin backlink to your company’s website.  All roads should lead back to your business, try to make it personal.  Balance personal profile images with strong branding in the background. […]

10 TIPS FOR SEO IN 2014 #8 – Blog With Frequency.

SEO Tips in 2014 - Blog Frequently Using WordPress

If you’re not blogging at least once every two weeks, (in a Brooklyn accent) forget about it…  The frequency and quality of your blog updates still matters, you can see benefits and gains when you blog within one to two days – if you don’t then you’re doing something incorrectly.  You’re missing a very important step […]

10 TIPS FOR SEO IN 2014 #7 – Optimize and Submit Your Sitemap

How You Submit a Sitemap in Google Webmaster Tools (top right)

If you’re not creating sitemap and submitting using Google Webmaster Tools, good luck!  This is a simple way to ensure that your most important pages have a better chance of ranking on Google and counting toward your overall authorship ranking.  See more on authorship profiles in tip #4. There’s a lot of really easy ways to […]

10 Tips for SEO in 2014 #6 – Link Google Webmaster Tools to Google Analytics.

Edit Webmaster Tools Settings in Google Analytics

This helps to determine what content drives impressions, traffic and position higher.  It makes it easier to determine when CTR is low, indicating that you may need to work on your titles and descriptions.  There’s a lot of very interesting data that can be obtained by doing this, you can see position change over time, […]

10 TIPS FOR SEO IN 2014 #5 – Build #SocialMedia Following

Social Media Following

This is going to be the recurring theme in 2014 –  “personalized search” is influenced by the people you and other people in your circles follow.  Building a genuine social media following online isn’t easy, I find that content typically has to be 10% about your company, product or services and the remaining 90% to […]

10 Tips for SEO in 2014 #4 – Setup Author Profiles

Setup Author Profile in WordPress for SEO

If someone follows you, it’s much more probably that they are going to see content that has your authorship profile associated with it.  It’s a factor of new personalized search results by Google. WordPress and Blogger are excellent ways to do this easily.  From WordPress admin, you login into your admin panel, then go to […]

10 Tips for SEO in 2014 #3 – Engage With Followers

Engage with your followers on social media.

Social media on Twitter, facebook and Google+ isn’t just about building following, it’s about meaningful conversations!  Yes following is important, but if you’re not connecting one to one and still trying to connect one to many then you’re doing it wrong in my opinion.  Thank people for following you whenever possible, let them know you […]

10 Tips for SEO in 2014 #2 – Provide Value

Define a Value to Your Readers

Are you just publishing articles in hopes that you will rank on the first page of Google or are you actually publishing useful information that provide greater value to your visitors? If content provides little to no benefit to your reader, the odds of them considering useful, sharing it or following you is slim to none. […]

10 Tips for SEO in 2014 #1 – Measure Success

Using Google Webmaster Tools - Position Change Reports

Are you measuring your position change using the percent change reports in Google Webmaster Tools? If not you’re missing the boat, big time! Try and use these to show clients that your work is providing value, if you’re still struggling at increasing position there may be on-site factors or poor link building strategies (backlinks) being […]

What is SEO? Learn More With DESIGNA.

People ask us all the time, “What is SEO?”  SEO stands for search engine optimization and its the process of organizing your website and it’s content so that it’s more accessible by people and major search engines,such as Google.  The process typically involves writing specific content about a subject (such as search engine optimization) that […]

SEO Tip Number One – Nobody’s Perfect #Imperfect #SEO

DESIGNA for SEO Services and Google PageRank Experts

It’s come to our attention from some of DESIGNA’s adoring competitors (if you would even call them that) commented that we don’t rank PageRank on 1) highly competitive terms and 2) our brand name “DESIGNA”.  So we sat down and decided it was time to write a series of tips to help you. While select […]

SEO to Infinity and Beyond!

search engine optimize (SEO) "to infinity and beyond".

DESIGNA hit a tipping point today in our massive overhaul of our website’s search engine optimization (SEO) and we’re only tipping in “to infinity and beyond”.  Even after an exhaustive list of completely obsessive compulsive overhauls (including but not limited to) The layout of our content and how it displays (on both mobile and desktop […]